We are building the next generation of football gaming

We believe football gaming should be as exciting and inclusive as the sport itself. Our vision is to build the world’s most player-centric football game, which empowers a global community to compete, create, and connect. No outdated licenses. No legacy limitations. Just pure football, driven by innovation, culture, and the people who love the game.

GOALS is for the kids and the champions. The creators, the grinders, the entertainers. For every moment of skill, every style of play, and every version of you. This is more than just a game - it’s a new standard.

Welcome to the art team

At GOALS, art isn't just what players see — it's what makes them believe. Our Art team defines the visual soul of football gaming, crafting a world where every character feels alive, every environment tells a story, and every visual effect amplifies the drama of the game.

As Art Director, you'll be the creative visionary who shapes how millions of players experience GOALS, setting the artistic standard in combination with performance that makes us the genre leader.

You'll lead a passionate team of artists in a collaborative remote environment where bold creative choices drive innovation and where your artistic vision becomes the heartbeat of our game.

You’ll work hands-on when needed, plan art production, and lead across concept, style, and execution — always in close collaboration with Game Design, Animation, UX, and Brand.

At GOALS you will…

Own the in-game visual identity of GOALS.
Drive the artistic vision across characters, environments and VFX, ensuring a cohesive, genre-defining look and feel, while always looking for ways to turn it up a notch.
Protect performance and FPS across platforms while keeping high visual standards.
Lead and mentor the Art discipline - from individual contributors to leads.
Plan and lead Art production across both core game and live content, with a sharp eye on scope, timelines, and quality.
Partner closely with other creative leads to ensure visual excellence across every player touchpoint.
Collaborate across disciplines to carry art direction from high-level vision through to final implementation.
Give clear, actionable feedback to internal artists and external partners alike.
Lead by example - rolling up your sleeves and raising the bar for creative quality (at GOALS, everyone chips in as Individual Contributors).
Take initiative in a flat, high-trust team culture - spotting problems early and solving them collaboratively.

Ideally you have…

Proven experience as an Art Director on at least one shipped title across console and PC — ideally stylized, competitive, or character-driven.
A strong portfolio showing your ability to lead visual style and storytelling from exploration to execution.
Deep knowledge of 3D production workflows, asset optimization, and cross-functional collaboration.
Hands-on skills in concept art, 3D characters and 3D environments.
Experience working in Unreal Engine 5, including shaders and material systems.
A passion for sports, competition, and the emotional highs and lows of the game. But also for the culture around football.
Experience with games-as-a-service: live ops, customization, cosmetics, and scalable pipelines.
Strong communication skills, a pragmatic mindset, and an eye for both visual impact and production reality.

About the Employment

The position is permanent, and you can work from our Stockholm office, hybrid or fully remote from anywhere in Europe. It is important that you are able to communicate unhindered in verbal/written English.

For this position, we do not offer relocation assistance.

In addition to opportunities for creative impact and professional growth, working at GOALS has many other benefits like occupational pension, 30 days PTO, flexible work hours, stock options and more. Learn more here.

Application

For this role, we would like you to include:

LinkedIn profile, CV, or any other document that showcases your experience
A link to your portfolio

We strongly encourage you to apply even if you don’t feel that you tick all the boxes. You just might be exactly what we need, even if we haven’t understood it yet. GOALS is still a young company and we change quickly. But one thing that never changes is our conviction that we need a diverse studio environment, filled with different perspectives and skills.

GOALS

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