Company

LoadUp is a fast-growing company that provides a transparent and convenient solution to on-demand home services through our custom tech-enabled order management and logistics platform. We match both individuals and businesses with our network of service providers for sustainable removal, disposal, assembly, and hourly labor services, nationwide.

We are looking for talented, committed, driven individuals to join our team! LoadUp is a certified Great Place to Work® and is among Inc.’s list of the 5000 Fastest-Growing companies four years in a row (2019 - 2023).

OUR CORE BELIEFS

At LoadUp, we exist to glorify God by pursuing excellence in all we do. Our definition of excellence is not perfection but rather a commitment to continual improvement, attention to detail, and the highest level of integrity. While each team member has a specific, clearly defined role, we’re all connected by a strong set of core beliefs that have been developed to foster advancement and guide our decisions. To bring out the best in our people, we look for individuals who exhibit these core beliefs every day.

Profit Drives Purpose - We believe running a profitable business affords us the opportunity to fulfill our professional and personal purpose in life.

Right Shell - We constantly need to be evaluating whether our processes, systems, and people are right sized for maximum agility.

Own It - Everyone has a stake in the company and, therefore, is responsible for their performance.

Fellowship Matters - We believe there is power and connection in being present in the same physical space.

Live in Truth - We’re committed to winning the right way. Call it like it is. No sugar coating.

Action Over Words - Words are important but 1000 words get trumped by 1 intentional action.

Build to Last - We’re building this company to last and withstand the test of time. We play the long game in our decision-making and execution.

Summary

The Digital Marketing Manager will be at the hub of LoadUp’s content generation efforts and will make a direct contribution to our yearly growth. You will be in charge of our SEO location pages and will be responsible for content automation and editing, page automation, template design, and page submission/ indexing. This role will have a heavy focus on content writing, HTML template design, and execution.

What Makes This Role Awesome

Growth Opportunities - We promote from within whenever possible and utilize resources to ensure career growth for all employees
Room for Creativity - Build pages with content that doesn't have to be micro-managed

At LoadUp our goal is to build a winning culture and foster an environment that celebrates the success of all team members. We uplift our team’s personal lives by offering learning opportunities, respecting work-life boundaries, and embracing collaboration. Our growth is a direct result of these practices and our commitment to upholding our core values.

Responsibilities

Digital Strategy and Leadership

Develop and execute a comprehensive organic digital marketing strategy, focusing on SEO and Social Media
Lead a team of a full-time SEO specialist, a full-time Social Media Specialist, and a part-time SEO contributor, providing mentorship and strategic direction
Collaborate with product, content, and development teams to align digital strategies with overall business objectives
Maintain a proactive approach to emerging industry trends and best practices, ensuring the team remains competitive

Technical SEO Oversight

Lead the technical SEO strategy to optimize site architecture, on-page elements, and structured data
Conduct regular technical audits and work with the web development team to resolve issues related to site speed, Core Web Vitals, and indexing
Implement advanced keyword strategies and content optimization techniques to improve organic rankings and traffic
Utilize tools such as Google Search Console, SEMrush, and Ahrefs to monitor performance and identify growth opportunities

Content Strategy and Copywriting

Oversee the development of high-quality, SEO-optimized content across web pages, blogs, and landing pages
Set content guidelines and collaborate with the content team to ensure consistency in brand voice and SEO alignment
Ensure all copy is crafted for both engagement and search optimization, driving user engagement and conversion

Social Media Leadership

Lead the strategic direction of all organic social media efforts, guiding the Social Media team in content planning, community engagement, and brand storytelling
Monitor social media analytics to assess performance, make data-driven adjustments, and identify areas for growth
Stay updated on the latest platform updates and social trends to maximize engagement and visibility

Performance Analysis and Reporting

Be accountable for meeting and exceeding established KPIs for organic search performance, engagement, and brand visibility
Provide regular performance reports to senior leadership, using insights from analytics tools (e.g., Google Analytics, SEMrush, Meta Insights)
Conduct ongoing competitive analysis and testing to drive continuous improvement in SEO and social media strategies
Establish a culture of data-driven decision-making and iterative optimization across the digital marketing team

Qualifications

Content writing experience (5-7 years)
HTML experience (5-7 years)
CSS experience (5-7 years)
SEO familiarity
Excellent writing and editing skills
Excellent analytical and problem-solving skills
A deep understanding of content impact on the customer experience
Creative design skills for creating diverse templates and images
The ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy

BENEFITS And PERKS

Employee Stipend Program
Medical, Dental, Vision, and Life Insurance Benefits
Flexible Spending Account (FSA) or Health Savings Account (HSA)
401(k) with a 5% Company Match
Employee Referral Program
Paid Time Off Policy
Fun Company Outings

LoadUp is an equal-opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.

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Digital Marketing Manager