Solara Labs is a dynamic and innovative company committed to improving the health and well-being of individuals through cutting-edge nutritional supplements. We specialize in products that bridge the gap between healthcare practitioners and retail consumers, such as BariMelts and Renzo's Vitamins. Our mission is to provide high-quality, science-backed solutions that make a real difference in people's lives.

Job Summary:

Associate Brand Manager plays a key role in building and executing brand strategies, optimizing online sales channels, and driving customer engagement. This role requires a strong understanding of e-commerce brand management and marketing. The ideal candidate is data-driven, creative, and passionate about health and wellness.

Key Responsibilities:

Assist in developing and executing brand strategies to enhance market positioning and customer engagement.
Ensure brand consistency across all digital channels, including Amazon, Shopify, and other e-commerce platforms.
Conduct competitive analysis to identify trends, opportunities, and areas for differentiation.
Work closely with marketing teams to develop and optimize online advertising campaigns (Amazon Ads, Meta, Google Ads, etc.).
Manage content, SEO, and conversion rate optimization strategies to drive traffic and increase sales.
Manage and collaborate with marketing agencies to ensure alignment with brand goals, provide strategic direction, give constructive feedback, and ensure accountability for performance and results.
Support email marketing efforts, including campaign strategy, audience segmentation, and performance analysis, to drive engagement and conversions.
Collaborate with creative teams to develop compelling product listings and A+ content.
Support new product launches, including market research, positioning, packaging, and go-to-market strategies.
Monitor product performance and customer feedback to drive improvements in formulation, packaging, and messaging.
Analyze sales data, customer behavior, and campaign performance to provide actionable insights.
Track key performance indicators (KPIs) such as conversion rates, return on ad spend (ROAS), and customer acquisition cost (CAC).
Prepare reports and presentations to communicate results and recommendations to leadership.
Work closely with supply chain, operations, and customer service teams to ensure a seamless customer experience.
Partner with influencers, affiliates, and brand ambassadors to expand brand reach and credibility.

Qualifications & Requirements

Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in e-commerce brand management or digital marketing- preferably in the nutraceutical or health & wellness industry.
Experience with Amazon Seller Central, Shopify, and digital advertising platforms.
Strong analytical skills with proficiency in Excel, Google Analytics, and reporting tools.
Excellent communication and project management skills.
Passion for health, wellness, and the nutraceutical industry is a plus

Solara Labs

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Associate Brand Manager