About Us:
LALO has quickly become the fastest growing tequila[AJ1] in the United States. What began as a small, private batch for friends and family in Guadalajara has turned into a tequila high in demand for its clean taste and purity. LALO is named in honor of Eduardo "Lalo" González, the son of Don Julio González and the father of our co-founder and maestro tequilero
Come join us as we scale one of the only Mexican-owned tequila brands currently sold in the United States. We are headquartered in Austin, Texas and proudly manufactured in Jalisco, Mexico.
Job Description:
LALO is looking for a Digital Designer specializing in social media content, website, paid ads, e-commerce and deck design. In this role, you will function in a “utility” role, leading and owning the design and production of a wide variety of assets. You’ll collaborate closely the Head of Digital Marketing, Creative Director and Chief Brand Officer. This role requires strong technical design skills, creativity, and the ability to balance priorities effectively in a fast-paced environment, with constantly evolving and shifting needs.
We’re a small, but highly experienced team, with leadership from prominent CPG brands like Heineken, Jim Beam, Anheuser Busch, Waterloo, and tech companies like Netflix, DoorDash and eBay. You’ll learn a tremendous amount across all disciplines of digital marketing. We’re growing very fast but still function with a start-up mentality.
Key Responsibilities:
Social Media Content Creation
- Develop static and video creative assets for our owned organic social channels, prioritizing Instagram, TikTok LinkedIn and Pinterest.
- Create templates for consistent and rapid content creation
- Develop creative around Instagram grid themes, with respect to color grading and photography curation.
Email Design:
- Design and execute monthly brand emails, triggered campaigns, and email templates aligned with the brand’s voice and identity.
- Collaborate with the Digital Marketing Manager to integrate visuals and messaging seamlessly.
- Assist in the upload and configuration of email campaigns into Mailchimp, ensuring cross-device functionality.
Paid Ad Design:
- Develop creative assets for sponsored and paid social media, display ads, and other digital platforms.
- Focus on designing high-performing, visually engaging layouts with strong typography and hierarchy.
- Collaborate with the marketing team to adjust ad content based on performance insights.
E-Commerce Site Design:
- Design and maintain digital assets for lalospirits.com, ensuring a visually seamless experience across our story, products, recipes and merch.
- Collaborate with the Digital Marketing Manager to optimize Shopify pages for campaigns, promotions, and seasonal updates.
Campaign Support (Secondary):
- Collaborate with our Creative Director on campaign concepting and ideation.
- Create visually beautiful campaign decks for internal and external stakeholders.
- Contribute to the development of shot lists and production planning for key launches.
- Provide input on creative strategy and ensure alignment across digital touchpoints.
Team Collaboration and Workflow:
- Work closely with the Digital Marketing Manager to ensure all a tight production workflow using Monday.com
- High disciplined with respect to naming conventions, folder structure, layer and smart object organization and project management best practices.
Hands-On Design:
- Be willing and ready to design assets, roll up your sleeves, and create work and direction when and where necessary.
- Comfort working across disciplines and be able to assist with additional print asset needs on a limited basis.
Core Skills and Qualifications
- 5+ years of experience in social and digital design within an agency environment, with a portfolio showcasing a mastery of digital first content creation.
- Proficiency in Adobe Creative Suite, with an emphasis in Photoshop and Premiere, and light After Effects and InDesign.
- Familiarity with Shopify websites.
- Strong understanding of current trends and best practices in organic and paid social design.
- Excellent typography and layout skills, with a keen eye for detail.
- A self-starting, entrepreneurial spirit who can work independently, while contributing to a collaborative team environment.
- Strong communication skills to effectively collaborate across teams.
What We Offer:
- Competitive salary and benefits package.
- A creative and collaborative work environment where your ideas and contributions are valued.
- Opportunities for professional growth and development.
- A chance to be a part of a forward-thinking company making a real difference in the spirits industry.
- Free tequila!
