Manager, Marketing - Games (UP&E)
Responsibilities
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Universal Products & Experiences Overview:
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal's iconic collection of brands, intellectual properties, characters, and stories based on the company's extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E's three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/
Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.
It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.
Job Description
Role Summary:
The Manager, Marketing will work in a fast-paced, dynamic environment and is responsible for driving the long-range product strategy, brand management and key marketing efforts across a portfolio of games based on Universal's top franchises. This position will report directly to the Senior Director, Marketing & Community.
The ideal candidate has expertise in games marketing, entertainment brand marketing/management, and digital/physical marketing strategy and execution. This person will also have experience working with a variety of internal and external teams and managing cross-functional communication and workflows. Direct experience in the mobile and console/PC game marketing space is highly desired.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $85,000 - $100,000 (bonus eligible)
Qualifications
Essential Responsibilities:
• Actively contribute to the overall product branding, positioning and Marketing/PR strategies against a portfolio of games with wide-ranging genres and platforms.
• Lead the day-to-day marketing ideation, planning, and execution on select titles.
• Partner with Theatrical Brand, Franchise, and international teams, as well as other internal stakeholders, to route marketing plans, assets, copy, activations, and other materials for feedback and approval.
• Manage detailed timelines and workstreams while keeping cross functional stakeholders accountable.
• Work with product and comms partners to clearly define marketing needs during game development.
• Coordinate with internal partners including Consumer Products, Retail Marketing, Parks, Digital Distribution and more to maximize marketing impact and reach with cross-promotional opportunities.
• Cultivate relationships, and identify and execute marketing activations, with digital gaming storefronts and distribution platforms.
• Prepare marketing presentations, creative briefs, and campaign re-caps as needed.
• Collaborate on social media channel set-up, management and platform partner relationships.
• Keep up with industry trends and leverage innovative marketing tactics to drive successful campaigns.
• Interact with select Games Publishing and Development partners on all of the above.
Basic Qualifications:
• 3-5 years of marketing experience within video games, entertainment, or digital
• Experience in all major areas of games marketing, including online and offline, brand management and product marketing, search, CRM, social media and PR.
• Strong expertise/understanding of games and games industry.
• Solid project management skills to coordinate multiple projects simultaneously across internal functional groups and external partners/licensees.
• Existing relationships with Games publishers a plus.
• Keynote and Microsoft Office Suite experience are required.
Additional Job Requirements:
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• Must have unrestricted work authorization to work in the United States
Desired:
• Passion for games and entertainment
• Demonstrable interest in culture, the consumer, brand strategy and storytelling
• Solid business, analytical and critical thinking skills
• Proven presentation skills with executive presence and leadership
• Excellent written and verbal communication skills
• Attention to detail and organization
• Bachelor's degree
Jobcode: Reference SBJ-g6mweq-45-12-179-254-42 in your application.
