About the Fielmann Group:
The Fielmann Group is a highly successful German family business with a market value of 2.5 billion. It holds the distinction of being the third largest optical company worldwide, catering to 28 million customers through its omnichannel platform, which includes digital sales channels and approximately 1,000 retail stores. Established in 1972, the company is led by Marc Fielmann, representing the second generation of the Fielmann Family, who still holds the majority of the company's stock. By offering fashionable eyewear at affordable prices and prioritizing customer satisfaction, the Fielmann Group consistently achieves customer retention rates of over 90% and employs around 23,000 people worldwide. As the market leader in Central Europe and one of the largest optical companies globally, we operate stores and online shops under our own name, as well as under brands like Optika Clarus in Slovenia, Óptica & Audiología Universitaria and Medical Óptica Audición in Spain, and SVS Vision and Befitting in the USA.
The Fielmann Group entered the us market by acquiring SVS Vision, a multistate optical retailer with over 80 stores headquartered in Mt. Clemens, MI. Additionally, Fielmann acquired Befitting, a technology provider and online optical retailer dedicated to making eyewear shopping enjoyable and hassle-free for customers with vision insurance. The newly formed Fielmann USA Inc. is embarking on a journey that will redefine the expectations of eyecare and eyewear for US consumers.
Job Description:
We are searching for a talented, driven, and exceptionally motivated Graphic Designer to join our growing team. We’re looking for a creative graphic designer who can take concepts and ideas and produce visual representations by hand or using design software.
Responsibilities:
- Design creative assets that result in conversions
- Produce design assets for use in email, social media, paid ads, and other marketing channels.
- Work with the team in implementing and maintaining brand intent, design quality, and business objectives to strengthen the Befitting and SVS Vision brands
- Create/update templates including paid ads, social posts for improved conversion.
- Utilize and interpret design guidelines and brand standards.
- Collaborate with Lead Graphic Designer, UI, marketing, development, and other teams.
- Maintaining and updating our website graphics and visuals
- Develop professional knowledge of Befitting and SVS Vision brand, culture and processes acting as brand custodian for all identity assets.
- Attend and actively participate in meetings related to assigned projects and marketing campaigns and projects
- Stay up to date with current design trends.
- Manage and work with Brand Team to keep files and image library organized.
Qualifications:
- Bachelor’s Degree or college diploma in a related field
- 3+ years working in-house or agency side as a web graphic designer
- Advanced/expert knowledge in Photoshop, Illustrator and InDesign.
- Experience in designing for the web, specifically e-commerce websites.
- Skilled in the use of Microsoft office software to include Word, Excel, PowerPoint, and Outlook or the Google equivalent.
- A modern design aesthetic current with creative trends
- Proficient understanding of cross-browser compatibility issues
- Strong interpersonal skills, detail-oriented and able to coordinate/manage multiple tasks simultaneously.
- Excellent communication skills
*Candidate must supply an online portfolio of work with examples of web pages (e-commerce preferred), email campaigns, banner ads, social media content and other art created for digital use
Additional Requirements & Skills:
- Assist in creating video content and editing videos for various platforms (social platforms, video presentation
- Knowledge in Adobe After Effects and Premier Pro
- Knowledge of HTML and CSS is a plus.
- Experience with CMS platforms (Shopify, WordPress but bonus points for Magento knowledge) is a plus.
- Familiarity of Magento 2, Figma, scrum framework, Jira application is a plus
- Good understanding of search engine optimization principles (SEO).
