Brand Marketing & Activation Coordinator, EAX Ventures
We're EAX. At our core, Electronic Arts is a game maker connecting hundreds of millions of players globally to some of the world's greatest games. The EAX team is crucial to creating that connection through products that grow and engage our community of players. Some of our work includes: EA PLAY, our multi-platform subscription for PC, PS4, Xbox One and Steam; the EA desktop app, EA's direct-to-consumer PC games platform; and a host of other consumer experiences and strategies, all with the goal of engaging players across platforms and within our games.
The Brand Marketing & Activation team leads end-to-end consumer marketing strategy and execution for EA Play, EA app, PC, EA Connect, and new connected entertainment experiences. Brand Marketing partners with Brand Management and Franchise Brand Marketing to translate the brand vision into campaign planning and all CFX teams to deliver executional excellence in bringing plans to life.
As a Brand Marketing Coordinator, you will work closely/report to the Sr. Marketing Manager on all marketing activations and partner with individual franchise and channel teams to integrate relevant beats into their franchise campaigns and marketing.
Responsibilities:
• Participate in holistic planning, coordination and project management of marketing activations for our subscriptions, PC products and services.
• Support commercial and studio teams with subscriber benefits activations.
• Partner with internal and external stakeholders to run channel marketing campaigns.
• Help strategize service-level beats and partner with franchise marketing to support execution of franchise-specific beats.
• Participate in weekly meetings and follow-up to track beat readiness, evaluating risk and opportunity.
• Track progress on channel activations, creative ideation, and content plans to ensure projects stay on point, have proper approvals and execute on time.
• Provide campaign tracking and performance data.
Qualifications:
• 3+ years of brand marketing, activation, and campaign execution experience.
• You have experience with subscriptions services and/or member retention programs.
• You love to manage projects, take direction well and offer solutions.
• You have a solid understanding of integrated omni-channel consumer facing campaigns.
US COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.
EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
• California (depending on location e.g. Los Angeles vs. Sacramento):
º $70,700 - $104,600 USD Annually
• New York (depending on location e.g. Manhattan vs. Buffalo):
º $62,800 - $104,600 USD Annually
• Jersey City, NJ :
º $84,300 - $104,600 USD Annually
• Colorado (depending on location e.g. Denver vs. Colorado Springs):
º $73,200 - $108,200 USD Annually
• Washington (depending on location e.g. Seattle vs. Spokane):
º $62,800 - $94,600 USD Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
Jobcode: Reference SBJ-r1mqqx-64-137-99-190-42 in your application.
