Channel Experience Manager (Maternity Leave Cover)
What you'll be doing:
• Liaise with Commercial Managers to understand challenges, goals and gaps in knowledge/expertise
• Develop and agree Trade marketing strategies and plans (POS, Co-Op, use of owned media, field merchandising etc) with Commercial Managers to support retailer goals, revenue growth inc. D@R (based on expertise, best practice, and return on investment analysis)
• Collaborate with Marketing and Commercial managers to prepare and deliver presentations to retailers on products and strategies
• Support execution of Trade Marketing strategies by working directly with retailers
• Manage relationships with suppliers to deliver trade marketing activations (POS, Production agencies etc)
• Project manage implementation of activations (e.g. IDUs & content, screens, product demonstrations, furniture)
• Make recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase revenue, DLTV, D@R and product awareness
• Manage budgets for Trade Marketing Business Operations costs (inc. D@R) and Co-Op Investment (incentives, IDUs, using retailer media & space, experiential, retailer events, staff competitions, training etc)
• Manage relationships with third parties relating to trade marketing activations
• Represent local market(s), provide feedback, share best practices and provide updates on local plans at regional level
• Liaise with retailer Marketing teams (and our local marketing team) to share visibility on marketing plans
What we're looking for:
• Customer journey expertise (omnichannel inc. online & in-store)
• Trade Marketing expertise
• Understanding of Marketing channels (inc. Social media, On-line advertising etc)
• Project and budget management
• Communication & Collaboration
• Time & priority management
Roles they will work with:
• Collaborate with other Commercial managers
• Liaise with suppliers (inc. field merchandising), retailers, third party publishers
• Liaise with Finance, Operations, Business Analysts, Regional Hub
• Collaborate with Marketing functions (Marketing Analytics manager, Media, Campaign management etc.)
• Collaborate with others within Commercial Planning
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Jobcode: Reference SBJ-g64k0j-198-37-98-235-42 in your application.
