Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critic and player acclaim. Since then, four more titles, including FPS-success Valorant, have been added, with more in development. Across all of Riot's IP, players form the foundation of our communities, and often influencers and creators are an essential part of our player strategy.
As the Global Influencer Lead for 2XKO (Influencer Strategist III), you will work with Community and Publishing teams to develop influencer engagement strategies, support digital and in-person efforts, roll out campaigns, and support our International Influencer teams for Riot's upcoming fighting game, 2XKO. You'll participate in a community of influencer strategists, developing playbooks and leading the strategy to ensure we're all working towards the same goals when we engage with influencers in our campaigns across the globe.
The Global Influencer Lead will report to the 2XKO Editor-in-Chief.
Responsibilities:
• Develop the influencer strategy for 2XKO, bringing in the right creators and community influencers, through the right activations to achieve the goals established by Riot leadership, communicating and coordinating that strategy throughout global and regional influencer teams
• Co-create with Community, Brand, Creative, Social, and PR teams to champion player-first ideas and build globally integrated campaigns and strategies with global impact
• Develop creator-specific goals and performance metrics for campaigns, monitor to understand effectiveness of strategy and creative, and make recommendations for continuous improvement
• Manage relationships with creators and community influencers, including relationship management, contracting, and onboarding processes
• Work with Riot's dev teams as the voice of creators in regular team syncs and programs and collaborate on potential opportunities for engagement and features
• Advocate for and mentor Riot's international influencer team to help build a thriving internal community of influencer managers
• Manage reporting across streaming networks, platforms, social media and community discussions; including analyzing performance data, industry trends and new opportunities
Required Qualifications:
• 5+ years' experience working within Influencer or Marketing teams, including working directly with creators
• Deep knowledge of the fighting game community (FGC)
• Deep knowledge of creator needs and pain points, including both with developing content and with the creator life cycle at all points in their journey
• Experience overseeing projects from kickoff to execution
• Understanding of best practices across social/content platforms and services in relation to influencer strategies (including Twitter/X, Instagram, Facebook, TikTok, Twitch, and YouTube)
• A network of influencer relationships, which includes experience working directly with creators, streamers and talent agencies
Desired Qualifications:
• Familiarity with Riot Games's Runeterra IP titles (League of Legends, TFT, Legends of Runeterra)
• Experience developing strategies to localize campaigns for audiences around the globe
• Experience working with agencies and vendors
• Experience with game launch strategies and experience working in R&D spaces
• Knowledge of FGC beyond North America
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!
Our Perks:
Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.
Riot Games fosters a player and workplace experience that values teamwork embodied by the Summoner's Code and Community Code. Our culture embraces differences as a strength, and our values are the guiding principles for how we approach work. We are committed to putting diversity and inclusion (D&I) at the center of everything we do, and promoting a fair and collaborative culture where Rioters treat one another with dignity and respect. We encourage you to read more about our value of thriving together and our ongoing work to build the most inclusive company in Gaming.
It's our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.
Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:
• Safeguarding confidential and sensitive Company data
• Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
• Accessing Company assets, secure digital systems, and networks
• Ensuring a safe interactive environment for players and other Rioters
These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.
• (Los Angeles Only) Base salary range between $142,700.00 - $198,500.00 USD + incentive compensation + equity + 401K with company match + medical, dental, vision, and life insurance + short and long-term disability + open PTO.
Jobcode: Reference SBJ-gm72qv-64-137-66-31-42 in your application.
