Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it's for them that we continue to evolve and improve the League of Legends experience.
We're looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you're passionate about games. We embrace those who see things differently, aren't afraid to experiment, and who have a healthy disregard for constraints.
That's where you come in.
As a Channel Strategist for League of Legends: Wild Rift, you'll work across publishing, product, and partnership teams to ensure that, on a day-to-day basis, we are delivering content and experiences on first-party and other mobile channels that reach and attract potential new and lapsed players. You will leverage channel expertise in mobile publishing to develop and implement cross-channel strategies and plans for League of Legends: Wild Rift. Additionally, you will be responsible for elevating our first-party channel standards, optimizing performance, and enhancing overall marketing effectiveness.
Responsibilities:
• Proactively identify promotional and innovation opportunities on first party channels that improve player experience and outcomes
• Deeply understand our product goals and audience to create audience-led ASO strategy and plans
• Work with Product, Growth Marketing, Brand, Creative and Partnership teams to develop global channel marketing plans and execute with excellence on Google Play and Apple app stores.
• Develop and own the implementation of app store rating improvement for Google and Apple app stores.
• Develop marketing strategy for mobile payment channels and enable partners to deliver regional marketing campaigns in collaboration with regional publishing teams.
• Work with insight teams to ensure campaign effectiveness through channel measurement, analytics, data gathering and reporting.
• Be an expert on mobile channel strategy and operations, contribute learnings and knowledge to Riot's mobile publishing capabilities
Required Qualifications:
• 3+ years experience in marketing or channel strategy positions
• Deep familiarity with the global mobile app stores and channel operations
• Bachelor's degree
• Strong communication and collaboration skills, with experience working across disciplines.
• Deep knowledge and passion for League of Legends and the Wild Rift player base
• Business fluent in Mandarin and English
Desired Qualifications:
• Experience in working with agency/ external vendors on creative and marketing content production
• Preferably you have video game industry marketing experience
• Proven ability to drive strong business results through marketing and/or channel strategy
• Familiarity with the latest trend on first party mobile channels, knowledge of industry trends and new innovations.
For this role, you'll find success through craft expertise, a collaborative spirit, and choices that focus on your fellow Rioters, who are the customers of your work. Being a dedicated fan of games is not necessary for this position!
Jobcode: Reference SBJ-rjky6e-192-186-176-121-42 in your application.
