LOCATION: New York, USA
REPORTING TO: SVP, Creative Director and SVP, Retail & Merchandising
CONTRACT TERM: Full time, permanent
About Liv Golf
The LIV Golf League is the world’s only global golf league featuring 13 teams, a 14-tournament schedule, and many of the world’s best golfers. Launched in 2022, the League was designed to expand the sport on a global level and create new value within the golfing ecosystem while enhancing the game’s societal impact. A landmark investment by LIV Golf also launched The International Series, a set of 10 enhanced events sanctioned by the Asian Tour, with elevated prize funds in world-class destinations, offering a pathway for leading professional and amateur golfers from around the world into the LIV Golf League. Hall of Fame golfer and renowned businessman, Greg Norman, is the League’s first and founding CEO and Commissioner. Only three years into operations and with tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf remains committed to developing the sport at every level and exposing more people to the positive virtues of the game through its unique blend of intense competition and entertainment.
LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
HISTORY
LIV Golf launched in 2022 as an eight-event Invitational Series with tournaments across the U.S., Europe and Asia. 2023 saw the first official season of the LIV Golf League, establishing the sport’s first professional golf teams captained by many of the game’s most decorated superstars competing in 14 events around the world.
The format respects golf’s history and traditions with updates for modern-day sports fans; three days, 54 holes, no cut, shotgun start, and simultaneous team and individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 500 million homes worldwide, showcase world-class competition within a family-friendly environment. Music entertainment, live concerts and a festival-style atmosphere play a signature role with LIV Golf, a two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year.
LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and offseason roster movement that drive year-round fan engagement embraced by many of the world’s most popular sports.
Away from the entertainment on the course, LIV Golf is dedicated to enhancing the wellbeing of the communities it visits through its ground-breaking social impact and sustainability strategy, ‘Potential, Unleashed.’ Named a 2024 Most Impactful award winner by Front Office Sports for utilizing its platform to make a positive impact off the course, the League is committed to giving back and improving the world through golf.
ROLE OBJECTIVE
As the Junior Art Director (Retail) for LIV Golf, you will lead the creative vision and execution for all retail-related projects, ensuring brand consistency and innovation across product design (including, but not limited to: headwear, knits, tops, outerwear and accessories), packaging, merchandising, and in-store experiences. You will collaborate closely with cross-functional teams, including product development, marketing, and retail operations, to create compelling and immersive experiences that elevate the brand and resonate with golf enthusiasts.
The Junior Art Director (Retail) will be responsible for liaising with the Designer and Buying Manager as well as the Senior Retail Ops Manager for Visual Presentation.
Responsibilities
- Manage, present and lead design concept meetings for 2026 season apparel (and beyond)
- Develop, design and execute creative concepts for golf-related retail products, packaging, and point-of-sale displays.
- Grading
- All genders
- Sample reviews
- Oversee the visual direction and brand consistency across retail touchpoints, including online stores, pop-up shops, and pro-shop installations.
- Provide art direction to internal and external agencies, photographers, and designers as needed.
- Provide art direction to external agencies, photographers, and designers as needed.
- Stay informed of industry trends in both retail and golf to inspire innovative solutions.
- Ensure all retail creative projects are delivered on time, within scope, and budget.
Experience
- Proven experience in apparel and retail design or art direction, preferably within sports, lifestyle, or golf industries.
- Bachelor’s degree is preferred
- Global experience is preferred
- Strong portfolio demonstrating expertise in product and apparel design, merchandising, and retail branding.
Required Skills
- Strong understanding of the consumer mindset, consumer empathy, and dedication to great consumer experiences
- Proficiency in design software (Adobe Creative Suite, Sketch, etc.).
- Experience with SAP
- High attention to detail with a quantitative approach to problem solving
- Passion for sports apparel design and a deep understanding of its culture and audience.
This role offers the opportunity to combine creativity and strategy, driving the visual identity of retail experiences for one of golf’s most dynamic leagues.
LIV Golf Investments is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees. We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships. LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.
