Sr. Performance Governance Manager, Growth Marketing
San Mateo, CA or London / Hybrid
The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation's multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).
This role is a pivotal role in the team accountable for the strategic implementation of performance focused marketing, dedicated to supporting profitable business growth & successful customer outcomes by harvesting incremental demand & driving recurring relationships
Responsibilities:
• Support the overarching commercial objectives of the Store & Services business units by helping to define/implement a marketing strategy which maximizes player LTV & Operating Profit that is aligned for other vertical marketing objectives
• Act as the steward for operational and planning governance, making sure there are clear processes in place to facilitate integrated planning across multiple teams and functions
• Work with vertical & horizontal marketing teams to ensure there is holistic planning of activity (across portfolio & vertical).
• Maximize impact of marketing activity by identifying areas of potential harmony between marketing functions and working with those teams to take advantage of the potential opportunities
• Work with territory marketing teams, to spot and act on demand opportunities within individual markets to improve growth
• Interrogate performance data at a product and market level to find opportunities to drive incremental growth or operational efficiencies
• Lead the cross functional annual/quarterly/monthly planning process between commercial vertical teams and horizontal activation teams, ensuring activity and initiatives are prioritized to achieve business goals
• Build and maintain excellent working relationships with cross functional partners
• Build playbooks and frameworks for operating best practices for planning and optimization. Ensure these toolkits are continuously improved to adapt to business needs and changes
Qualifications:
• 8+ years in performance or growth marketing roles
• A history of successfully operating in sophisticated global organizations and being able to influence growth
• Have worked in coordination or planning roles
• Experience in the gaming or entertainment industry
• Strong collaboration and relationship skills
#LI-SV1
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Jobcode: Reference SBJ-rb4xvk-161-123-131-246-42 in your application.
