WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
The Job
The Senior Manager, Brand Management and Product Marketing – will work as part of a team developing the brand and product strategy, partnering with development on multi-year product roadmaps, and guiding a global cross-functional organization for our Console and PC business.
The Daily
• Reporting to the Director, you will be developing brand strategy and executing global go-to-market plans and creative
• Build and execute brand strategies, target audience, positioning, and franchise key performance indicators to inform go-to-market campaign
• Support building out a long-term, global, franchise marketing strategy as well as title-specific campaigns and brand/IP development
• Deeply understand player motivations, preferences, market trends and movements to guide product-market fit and breakthrough go-to-market strategy
• Provide product / competitive expertise for Development, Marketing, and Publishing teams
• Manage the creative and go-to-market elements of global game releases
• Lead cross-functional teams to ensure effective execution of strategic and financial goals across multiple global time zones
• Ensure campaigns are executed with local nuance tailored to each market
• Analyze and monitor key metrics and user feedback on a real-time basis to determine user trends and behavior
• Incorporate best practices derived from analysis of in-game data, sales numbers, and financial metrics and communicate key takeaways to management
• Develop SKU plan strategies that encompass growth initiatives for digital platforms
• Regularly partner, present, and report to studio leadership and stakeholders on marketing strategies, plans, and findings
• Liaison with teams across Warner Bros. Discovery (e.g., DC Entertainment, TV, Theatrical, and Consumer Products) and other key partners to develop and execute cross-promotional strategies and programs
The Essentials
• A business-oriented marketing leader with a proven track record of success and achievement in brand strategy and product marketing
• Minimum 7+ years experience in marketing roles within the gaming industry
• Experience and flexibility working as part of a global org across multiple time zones with a particular emphasis on close collaboration with European teams
• Project Management and coordination across functional groups, studios, and external partners/licensors
• Experience working with licensors/licensees
• Strong communicator and collaborator
• Thrive in a fast-paced, dynamic, flexible environment
• Passion for video games preferred
• Requires some travel
• BA/BS degree required
The Nice to Haves
• MBA preferred
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $105,000.00 - $195,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Jobcode: Reference SBJ-dy6wmq-102-212-88-107-42 in your application.
