The Role:
Responsible for building and maintaining Milk Makeup social brand experience. Supports Chief Creative Officer and Director of Social Media + Digital Content, and Senior Director of Consumer Engagement in developing creative strategy to support business goals for organic and paid social, from concept to execution across all platforms.
How You’ll THRIVE:
Brand Builder: Partner with Director of Social Media + Digital Content to develop social video + photography that supports brand positioning and community engagement strategy. Functions as brand manager to ensure consistency across all social platforms. Develops visual standards/codes (including art direction, tone and manner, graphics, typography, video, curated UGC, commissioned and organic content). Work closely with Head of Consumer Engagement + Chief Creative Officer, developing visual storytelling that comes to life through brand social channels.
Strategic Thinker: Partner with marketing + creative leads to support 360 social visual strategy to drive engagement, achieving social-focused business objectives. Lead with deep understanding of modern social media landscape + emerging platforms, data, analytics, trends and social best practices within beauty. Work very closely with Director of Social Media + Digital Content to drive integration of marketing goals and brand expression across all channels to foster and expand our online community.
Creative Collaborator: Partners closely with Editorial, Campaign, and Product Development teams to develop creative concepts for robust 360 client experience. Partners with Creative Operations to align on appropriate creative production strategy and with content creators to ensure accurate execution of creative vision + marketing briefs. Including but not limited to art direction across still and motion beauty shoots, product shoots, TikTok content, how-to’s)
Skilled Editor + Content Producer: Proven ability to photograph, film, edit any social media content and direct content production across the social team. Review + provide feedback on creator-developed content, developing upon social content expertise that is beauty industry-leading.
Expert Brief Creator: Partners closely with Director of Social Media + Digital Content and Manager of Creative Operations to create industry best in class content briefs for various creative partners. Understands the value of content across creators and channels while working with Manager of Creative Operations to distribute creator briefs accordingly.
Social Expert: Passionate and proficient in all things social. Speaks language of social media and understands how to drive business and achieve results in the social space. Ahead of the curve in terms of social ideation and best-in-class creativity across each platform. Knows how to win in the space and leads with a vision that highlights team experimentation with content, quick reactivity, and community connection.
Cross-functional Partner: Builds and maintains relationships with cross-functional partners to ensure strategic objectives are met. Regularly meets and collaborates with various cross-functional teams including Brand & Product Marketing, Influencers, Social Marketing, Retail & EDU. Will be directly connected to Director of Social Marketing and Influencer teams to align on social goals and build robust UGC/Creative partner content model across organic and paid.
External Partner: Partners with outside agency and vendors when appropriate including: Socially focused strategic and production agencies (i.e. TikTok strategic agency). Manages agency or relationship to ensure work is aligned with brand and agency is leveraged in effective manner.
Inspirational Mentor: Leads with creative vision and inspires team to think strategically and create exciting elevated creative solutions that function for the business. Educates team in creative + social expertise and knowledge including digital content best practices, creative direction, art direction, photography, video, design and typography.
Thoughtful Manager: Manages direct reports to ensure projects track to schedule, creative adheres to vision and executes properly. Assigns workload and responsibilities to team in thoughtful manner to develop direct reports and build effective creative team.
Skilled Presenter: Represents creative team in a variety of settings: large/small groups, direct reports, managers, formal presentations.
